Description

In today’s digital age, your business’s online presence is its storefront, marketing hub, customer service center, and data engine all in one. This presentation explores why a strong digital footprint is essential for trust, credibility, and engagement—and how being invisible online means being invisible to your market. It breaks down the key elements of a digital footprint, from website performance and social media activity to reviews, email marketing, and search visibility, emphasizing that consistency and modern systems like CRMs and analytics tools are critical to success. Filled with practical strategies, the session guides you in auditing and improving your digital presence so you can build a smarter, stronger, and more effective online strategy for long-term growth.